Known for their exceptional skin products and outstanding environmental record, Burt’s Bees recently unveiled a line of acne prevention and treatment products. The campaign that they commissioned as a promotional tool surrounds the kit in an enticing wrap. Inside the wrap, recipients found a sixteen-page, saddle-stitched booklet that informed them about the Acne Solutions line as well as product samples and coupons. The booklet features a felt textured cover and a multi-level emboss that encourage viewers to pick it up and explore its contents. All of the components of the guide were printed on recycled stocks, which reinforced the Burt's Bees message of sustainability.

Designed at Alphabet Arm Design.